



文案是:Why take unnecessary risks at work? 为什么要让“工作”有那么多不必要的危险?
强调ABS、安全气囊等安全保护已成为VOLKSWAGEN CADDY的标准配置 ,与去年获奖的“危险不再来自地面”异曲同工。
Type Of Advertisement: Newspaper and Magazine Category: Other Vehicles, Auto Products & Services Title: AQUARIUM Advertiser: VOLKSWAGEN COMMERCIAL VEHICLES Product or Service: SECURITY & SAFETY FEATURES Entrant Company: DDB PARIS Country: FRANCE Advertising Agency: DDB PARIS Country: FRANCE Creative Director: Alexandre Herve/Sylvain Thirache Copywriter: Edouard Perarnaud Art Director: Martin Darfeuille Photographer: Jean Yves Lemoigne Account Supervisor: Herve De Labriffe/Philippe Jourdain Advertiser's Supervisor: Julie Regis/Boris Langlois Other Credits: Art Buyer M. Rolland/Strategic Planner M. Corbusier |